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HITACHI ELEVATOR (CHINA) CO., LTD.

BRAND VALUE SYSTEM

BRANDPOSITIONING

A globally leading provider of ecological solutions and services for elevators and buildings

Inheriting a century-old manufacturing gene and promoting cutting-edge technologies, Hitachi Elevator, with its proactive global vision, is committed to providing safe, efficient, comfortable and sustainable elevator and eco-friendly building solutions. Going for dynamic co-innovation and revolutionary breakthrough, we are striving to create more value for future cities by adapting to various application scenarios through integration of "Digitization" and "Greenization".

BRANDSLOGAN

Building Cosy Space For Better Life

Lift urban creativity and inspiration by an intelligent connected space; create a subtle order and aesthetics with ingenious design concepts. For more happy life, more convenient mobility and more efficient communication, Hitachi Elevator understands people better, so it serves people better.

BRANDPROPOSITON

Creating Innovative Values For People, Buildings And The Society

"Digitalization" and "Sustainability" represent the new direction of urban evolution. Relying on digital empowerment and technological innovation, Hitachi Elevator aims to provide a safe and comfortable space mobility experience, promotes efficient interaction among people, buildings and the society, and infuses wisdom and vitality into innovative lifestyle and urban development.

BRANDGOALS

Becoming the most trustworthy partner

Based on our century-old manufacturing heritage and profound experience in "OT × IT × Products", Hitachi Elevator has been creating world-leading products and services, and establishing sustainable cooperation with customers. At present, we are working actively with customers for "co-innovation", with an aim of jointly exploring the needs of customers and continuously creating innovative values for customers.

SUSTAINABLE DEVELOPMENTCONCEPT

Achieving Win-win With The Society Improving Commensalism With The Environment

Standing up in a long-term perspective, Hitachi Elevator has always been not only a forward-looking thinker, but also an active doer in areas of corporate governance, innovative research and development, and social responsibility. We adhere to innovation-driven growth, improve the quality of life, and create more social values, while strengthening environmental management, promote green development, and continuously improve environmental values.

SUSTAINABLE DEVELOPMENTGOALS

Empowering Sustainable Development Through Digitization And Greenization

Empowering revolution through "Digitalization" and "Greenization", and upholding our core business strategy of sustainable development, Hitachi Elevator is devoted to building a more vital building ecology driven by social innovation, and contributing to the sustainable development of the enterprise, the society and the environment.

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